Role: product Designer
Scope: new product/flavour design
tools: adobe illustrator, adobe photoshop
yeAr: 2025
The goal was to create a fresh, eye-catching label featuring a potential new flavour, that reflects the brand’s lively personality.
The design process focused on capturing the essence of green grapes through bright, lively colors and bold, crisp typography, all while maintaining Ju'so’s modern and approachable brand personality. By combining illustrative grape elements with clean, minimalist layout, I aimed to create a can label that would stand out both on shelf and in social media promotions, all while closely following the designs of the existing flavours.
To bring the concept to life, I showcase the versatility and appeal of the design through high-quality mockups. This project challenged my ability to accurately and respectfully extend an existing brand identity into new product ideas through thoughtful application rather than original packaging innovation.
